Tess Jezek joins the show today to discuss the importance of your company’s reputation in the reputation economy. In fact, Forbes reports that 60% of consumers are willing to pay more if they believe they will receive a better service. Tess discusses how an accurate description of your business online is smart business practice. In addition, good social status leads to robust pricing power, and client loyalty can lead to return clients, referrals, and new business.
Tess is the Director of Sales for Customer Engagement Solutions of Evercommerce. She manages the sales teams for GuildQuality, PulseM, and Customer Lobby. With close to a decade’s worth of experience in the industry, she understands the importance of customer experience, customer engagement, and customer retention as the most important drivers for your business.
Tess, Tim, and Steve discuss:
- The importance of client feedback and when to solicit it
- How to take control of the online narrative
- How to use your online reputation to build a stronger business