Hiring

Ep.35: Find Great Employees with Effective Marketing with Jack Jostes

As the labor shortage drags on, and may even be getting tighter, getting the word out about open positions in your remodeling company is more important than ever. Your recruiting effort is really a marketing function.

In this episode, Jack Jostes drops by to talk with Tim and Steve about going beyond the help-wanted ad to effectively use digital marketing tactics to fill your open positions.

Jack is the author of Get Found Online: the Local Business Owner’s Guide to Digital Marketing, and CEO at Ramblin Jackson, a digital marketing agency in Boulder, CO, that helps remodeling companies and contractors get found online.

In marketing, the key is make your message about what the customer wants, needs, and dreams of. Show them how you’ll solve their problem, identify their pain points and offer them solutions. It’s the same when recruiting. People want to make good money, enjoy their work, and be part of a team. They want job security. Remember that hiring isn’t just about that one person — it’s about their spouse or partner and family.

Knowing that can also help get the word out. If you’re trying to recruit, and a spouse sees it on Facebook or Instagram, they may bring it to the right person’s attention — “here honey, this sounds just like you.” It’s also imperative to make everything easy to find on mobile devices like smartphones. He tells you how to do that, as well as:

  • The importance of having a career page on your website
  • Using video and YouTube to your advantage
  • How to involve your team to get the word out
  • Controlling the message
  • Positioning your company as a winner online
  • And more…

Think of yourself as a storyteller, says Jack, and he how to craft stories that will bring more applications to your inbox.

Ep.31: Tim and Steve’s Top 10 Episodes (So Far)

We’re taking a stroll down memory lane, to pick our Top 10 moments from our first 30 episodes. These episodes discuss the big ideas that can really change your company and how you do business. Every time we talk to a guest, we come away with something new. Although we look at Production, our biggest takeaways are how important it is to involve your whole team, from Sales to Design to Production, and to make work more meaningful and fun.

If you’re new to the podcast, or may have missed a couple episodes, here’s a handy list of links to the 10 episodes Tim and Steve consider their best so far, and why. The subjects and guests cover a lot of ground, so take a look and then give them a listen!

No. 5

Steve’s Pick

Ep.04: Running Effective Production Meetings with Teri McDermott. Teri came back from our Production Conference in 2017 and completely blew up her company’s process. She realized they were doing what they’ve always done, and it was going nowhere. She got her team involved, getting feedback to make their meetings more meaningful. She paired Design and Production people to talk about the problems, how to solve them, and changed the entire dynamic of how her team worked together.

Tim’s Pick

Ep.23: Controlling Scope Creep With Sales Change Orders with Will Giesey

Will talked about something that could change the industry across the board. By introducing the idea of a core scope of work, with change orders occurring during the design process, you can cushion the blow of escalating prices on clients while maintaining margins. Will’s Production Manager Ryan Stiffney joined us, and talked about how important it is that their clients are already used to change orders and how it reduces stress for everyone.

No. 4

Steve’s Pick

Ep.12: Making the Transition from Home Building to Remodeling with Kevin Gregory

Kevin talks of his experiences and the differences in speed and quality between large-production new-home building and remodeling, and why things are the way they are. Learn about how you can successfully make the change to remodeling — where turnaround time is longer, quality has to be better, and you interact much more with clients — and how to lead workers through it.

Tim’s Pick:

Ep.01: Hiring Out of Trade Schools with David Keebler

Tim expresses some disappointed in our industry not getting new people into our business and not taking responsibility for making it happen. In this, our first episode, David talks about his company’s active involvement in their local trade school — and talks to one of its graduates, Al Chieffo, a carpenter who was hired right out of school.

No. 3

Steve’s Pick

Ep.10: Customer Satisfaction; Communication & Setting Expectations with Sal Alfano

Sal just showers you with wisdom, Steve says, and he draws on deep and wide experience in the industry. He talks about craftsmanship, communication, and running efficient projects. You can hear Sal discuss the importance of transparency in the industry, and how to protect your body when doing physical work.

Tim’s Pick

Ep.30: Building Systems in Production with Brad Hogan

If you can create only one system, it’s the process map — figuring out what happens in the entire process from the first client call to closing up the job. Once you’ve got that in place, you can go back to create systems for each step and department.

No. 2

Steve’s Pick

Ep.09: Keeping Craft Alive & Closing the Skills Gap with Rob Yagid

Rob took it upon himself to change something in the industry by leading the movement to celebrate the trades as a real career path by founding the Keep Craft Alive initiative. Created to help close the skills gap and encourage training and education, the campaign funds scholarships and publicizes the campaign in media outlets, and has popularized the hashtag #KeepCraftAlive.

Tim’s Pick

Ep.25: How to Fire a Client with Jackie Stezik

Every contractor has thought about it, and wanted to do it, but Jackie has fired clients — four times, in fact, and always for the good of her team. The first step is getting your contract language in line, and creating a process that allows you to get out of an abusive or dangerous situation.

No. 1

Steve’s Pick

Ep.03: Zero Punch List Production with Michael Barkhouse

Michael focused on solving the fatal flaw in a project — how to leave no error or step behind. He explains how to set your standards and expectations, and how to make that happen in real life. Getting to zero starts with sales, and continues through the process. If everyone expects it, the team’s behavior changes.

Tim’s Pick

Ep.05: Creative Ways to Motivate Your Production Team with Brad Yetman

For Tim, it’s not so much about the games, but about creatively motivating your people and making it fun. Using contests and games motivates people and makes work more enjoyable. You have to identify the problem you want to solve, figure out how to keep score, and let the team figure out what the reward should be.

We’d love to hear from you!

If you’ve got an idea for a topic, or have solved a nagging Production problem, let us know. Shoot Tim an email at tim@remodelersadvantage.com. And if you’re enjoying The Tim Faller Show and learning while you do it, please spread the word and leave us a review on iTunes and Stitcher.

 

Ep.28: Building the Ladder of Opportunity with David Keebler

Hiring and retention are big issues everywhere. As much as we talk about salary and bonuses, the way to get workers to stick around isn’t always about money. It’s more about the culture of your business, and the way you treat your employees from day one.

You need to give people a vision for what they can become, from the first interview. David Keebler returns to the podcast to talk to Tim and Steve about his ladder of opportunity, a step-by-step systematic approach to training and keeping good people.

David is the Production Manager for Harth Builders in Spring House, PA, and a Roundtables member since 2014. He oversees three Project Managers and six Lead Carpenters who are on target to produce $7 million this year.

The ladder is a roadmap for for potential growth for workers in the field. It quantifies what it takes to move up the ladder. In this competitive labor market, a ladder of opportunity can be the difference between a worker taking a job with your company.

David recommends giving yourself a deadline to create this ladder — gather input and commit to a deadline. Get buy-in and information from your Project Managers and Lead Carpenters. Set up a document that shows what is needed to advance, along with a realistic timeline. You’ll learn the benefits of implementing this system, including how it can:

  • Reduce bickering and complaining
  • Set clear expectations for pay rates
  • Identify where your workers want to go
  • Create a clear system for reviews
  • Boost in motivation at all levels
  • Accelerate training and scheduling
  • Become a marketing tool
  • Plus much more…

You’ll also learn how to train your employees to teach their field teams. Tapping into the knowledge of your team and setting clear goals will empower your production and hiring processes.

Ep.27: Building Great Trade Partnerships with Cory Fields

The term “trade partners” is beginning to replace subcontractor, and it’s a growing concept in the remodeling industry. It redefines the relationship, too, putting it on an even playing field.

But it’s more than just a term, and Cory Fields says they’re separate roles. A trade partnership is like a marriage, based on trust and mutual interest, and you work with them from project to project. You’re just dating your subcontractor, though, working on building a relationship that might not work out anyway.

In this episode, Cory explains more about the trade partner relationship to Tim and Steve, and why it can help your company get through the challenges of finding in-house employees in a labor shortage.

Cory is the Production Manager at Schroeder Design/Build in Fairfax, VA. He’s been there for a little more than four years, starting with four carpenters and three or four trusted trade partners, and growing his team to 14 carpenters and 10-15 trade partners.

Finding a trusted trade partner is a process, one built on clear communication and mutual respect. When you find the right ones, they can help you manage a job better than you could on your own. Cory talks about his interview process, and how he works with trade partners, including:

  • The importance of fair pricing
  • Working with you vs. working for you
  • How to move forward after conflict
  • Why you should never hold money back from a trade partner, even if it’s their mistake
  • Wanting the best for them and you
  • And more…

Building relationships isn’t easy, but finding and developing the right trade partners can make you more competitive and profitable.

Ep.21: How to Transition from Lead Carpenter to Production Manager with Ray Hornsby

It’s a challenge to hire the right people for the right jobs. Finding a Production Manager is especially difficult — so many remodeling business owners think about moving a Lead Carpenter into that role. It often doesn’t work out, though, because the management skills needed for each job are vastly different.

Ray Hornsby drops by to talk to Tim and Steve about how he did it, the challenges involved, and what he looks for now when considering moving a Lead Carpenter up. Ray’s experience gives him a unique view of what it takes — for everyone involved.

Ray started in construction in 1977 as a painter, and over the next nine learned every facet of the trade. Ray joined Hopkins & Porter Construction Inc. in Potomac, MD, in 1986 as a carpenter, then became a skilled Lead Carpenter. He moved into the Project Manager role for new home construction, then became the Production Manager (replacing Tim), then General Manager, and now owner.

Having looked at the change from both sides, Ray has great advice for owners about what to look for in a Production Manager candidate, and also what Lead Carpenters should consider before making the leap.

The key to a successful transition lies in preparation, communication. and creating a great support system for the new Production Manager. Ray talks about the characteristics that make a Lead Carpenter a good fit for the Production Manager role. “People don’t think about the complexity of the role,” Ray says. “You can’t avoid conflicts, you need to put your foot down, and you have to be good at construction, budgets, and efficiencies.”  He offers other tips for making it work, including:

  • The importance of talking with former peers about the new working relationship
  • Why Production Managers need to let things roll off their backs
  • The challenges of sitting in an office for at least eight hours a day
  • How to structure the transition for success
  • And more…

If you’re a business owner looking to move someone up from Lead Carpenter, or you’re a Lead Carpenter who’s thinking of making a leap, you need to listen to Ray’s experiences, insights, and good advice. Click through for more about Hopkins & Porter.

FIVE Reasons to Attend the #1 Remodeling Production Event in the Country 

  1. Great Speakers / Great Content
  2. Learn from Industry Thought-leaders and Peers
  3. Networking Opportunities & Connections
  4. Cool Venue in an Amazing City
  5. Spend the Day With Tim Faller!

Learn More & Register Today!

 

Ep.19: Training Project Managers with Mason Gatto

The labor crunch is real — and it’s getting even harder to hire great employees. But with an intentional training program in place, you can create greatness.

Mason Gatto joins Tim and Steve in this episode to talk training — specifically about his approach to training Project Managers, but the same ideas apply when teaching Lead Carpenters.

Currently the Production Manager of SoBo Homes Design and Build in Boulder, CO, Mason started as a field laborer and has worked every construction position on his way up. He’s drawn on this experience to develop his approach to training Lead Carpenters and Project Managers.

Mason’s training program for SoBo may surprise you — it’s a 60-day probationary period, with an emphasis on shadowing, not getting hands-on immediately. “Hiring is expensive,” he says. “A couple months seems like too long, but you’ll save time and money over the years.” Success starts with hiring for the right fit, not necessarily for skills or a long resume. He details his training program, as well as:

  • Why you need to train before mistakes are made
  • The importance of teamwork
  • Why a Project Manager should shadow every role in your company
  • Ways to cut down on the battle between Sales and Production
  • How to set goals for success
  • And more…

Finding skilled help is already difficult, with no sign it’s going to get easier. But with an intentional training program in place, you can teach the skills that will ensure success for your new hires, and your company. See more about Sobo Homes Design & Build.

 

Hear More From Mason…

We’re excited to have Mason as one of our featured speakers at The Purple Production Conference coming up in September! The Purple Production Conference runs alongside our Remodelers Summit in the amazing city of New Orleans on September 27th. Don’t miss this one-day journey through the inner workings of some of our industry’s most successful production departments. REGISTER TODAY!

 

Ep.18: Managing Labor Staff with Nick Beasley

We talk to many guests whose remodeling companies employ the Project Manager or Lead Carpenter systems with sub-contractors. Today, we’re looking at a production operation with 31 full-time employees — including in an in-house millwork shop.

In episode 18, Nick Beasley explains the ins and outs of having — and retaining — such a large production staff to Tim and Steve.

Nick plays an integral role in the growth and development of Adams + Beasley Assoc., acting as director of production for the last six years. Prior to this role, Nick operated his own residential construction firm for more than a decade. Today, he manages a staff of 30 Project Managers, Lead Carpenters, and carpenters, focusing on complex and dynamic residential remodeling projects in and around Boston, MA.

Keeping carpentry and production in-house takes a great deal of organization and training, but the benefits outweigh the challenges, says Nick. The biggest plus is control — of quality and schedules — with greater flexibility. Learn what goes into making it all work, including:

  • How to hire
  • Training schedules and materials
  • Who to meet with and when
  • Recruiting and retention strategies
  • Not having to beat up the subs
  • Setting standards
  • The importance of creating a great company culture
  • And more…

You’ll also hear a little about Tim’s time in the Boy Scouts, and how it relates to Adams + Beasley’s carpenter training methods. Give Adams + Beasley a click to learn more about them.

Make the Most of The Purple Production Conference – Bring Your Team & Save!

We’ve heard from many members and associates that they want to bring more than one person to the upcoming Production Conference in New Orleans on September 27th.

So, we’ve established a Team Pricing Discount.

If you bring 4 or more team members, the price for The Purple Production Conference drops to $225 if bundled with Summit and $325 if stand-alone. So bring the team!

Click Here to Register

 

Ep. 14: Women in Production with Kendal Lenton-Cooney

It’s been a man’s world for a long time in Production — and home remodeling and construction in general. Change is coming, though. Hiring women for construction and Production jobs makes good business sense, especially with the labor shortage affecting our industry.

In this episode, Tim and Steve talk to Kendal Lenton-Cooney about how to attract and keep women in the remodeling business, and why it makes good business sense to proactively open up the industry to 50 percent of the population.

Kendal Lenton-Cooney is the production manager for Lenton Company in Palmdale, CA, and is a Production Manager Roundtables member. She prides herself on her attention to detail.

“I like making sure all the parts and pieces fall into place so that the job runs smoothly,” she says. Kendal began working with Lenton Company doing occasional office tasks while in high school; her father, Robert, is the company president. But working for the family business was not part of her life plan. After two years in college, Kendal worked in the information technology department at Southern Oregon University and was a receptionist at an insurance company.

When she returned home in 2010 she realized it was the “perfect job she never thought she wanted,” she says. Kendal’s the third generation to work for the company.

Kendal, Tim and Steve talk about what needs to be done to encourage more women to take jobs in Production, remodeling and construction, and how that benefits men, as well, and the business as a whole. They discuss important topics that will help, including:

  • Identifying and attracting good candidates
  • The need for support and training
  • The power of asking questions
  • Great-paying jobs available to women
  • Confronting stereotypes
  • Organizations and training resources
  • And more…

See more about the Lenton Company by visiting the website: LentonCompany.com.

 

FIVE Reasons to Attend the #1 Remodeling Production Event in the Country 

  1. Great Speakers / Great Content
  2. Learn from Industry Thought-leaders and Peers
  3. Networking Opportunities & Connections
  4. Cool Venue in an Amazing City
  5. Spend the Day With Tim Faller!

Learn More & Register Today!

 
 
 

Ep.12: Making the Transition from Home Building to Remodeling with Kevin Gregory

The industry-wide squeeze on labor demand has led to remodeling business owners turning their focus outside of their specific areas of construction to grow their teams.

Home building, commercial construction and specialties such as roofing, framing and even landscaping have been looked at as fertile ground for finding that next great team member, or even leader.

Making the transition from home building to remodeling can be tough, and in Episode 12 Tim and Steve welcome an industry veteran who has successfully shifted his focus from one to another.

Kevin Gregory, Owner of Boulder Builders in Colorado, joins the show to talk more about some of the challenges he faced as he not only entered the remodeling business, but started his own firm as well.

Kevin successfully transitioned from his role as a Project Manager for a Large Production home builder, to Production manager of a large-scale remodeling company. Kevin then founded Boulder Builders in 2015 and by 2017 had doubled in size every year with more than $1.5 in annual sales.

Tim, Steve and Kevin explore the differences from one form of construction to another, including:

  • The amount of attention focused on quality vs. speed of the job
  • Shifting from working with sub-contractors to adding staff/team members
  • Transitioning new team members from home building and general construction to remodeling
  • Wearing multiple hats as a remodeling business owner vs. structured environment in home building
  • And more

To learn more about Boulder Builders, visit their website: http://www.boulderbuilders.com/

 

THE #1 PRODUCTION EVENT FOR IMPROVING THE BOTTOM LINE

After an amazing turnout last year (more than 100 attendees) we are excited to host the 2nd Annual Production Conference, held alongside the 2018 Remodelers Summit in beautiful New Orleans, coming up in September. Register Today!

 

 

Ep.09: Keeping Craft Alive & Closing the Skills Gap with Rob Yagid

If you are in the home building or remodeling industries you are more than familiar with the number one issue facing companies who are looking to grow their respective businesses… Finding Good Help.

By that, we mean filling the estimated 6.5 – 7 million jobs that currently go un-filled because there are not enough skilled workers to fill these positions. This skills gap not only hurts growing companies, it affects the nation’s economy as the building and construction industries struggle to keep pace with demand.

From a post-secondary perspective, students today are encouraged or “put on a track” where college is the preferred option; sometimes ignoring the trades as a viable option for many who have interest.

In Episode 9, Tim and Steve welcome an individual who is not only bringing awareness to the issue, but he is also helping lead the charge in celebrating the trades and honoring true craftsmen who are passionate about the work they do every day.

Rob Yagid is the Editorial Director of Fine Homebuilding Magazine and the Founding Director of Keep Craft Alive, an initiative to help celebrate craftsmanship as a valuable and honorable lifelong pursuit.

What began as a simple social media hashtag has quickly grown into a national effort to create awareness, build support and help close the skills gap experienced by so many in the industry.

Through a partnership with Skills USA, Keep Craft Alive provided more than $70,000 in scholarship funds in the 2017-18 academic year, supporting students in various disciplines (plumbing, HVAC, electrical, etc.).

Tim, Steve and Rob discuss the skills gap issue, the work Rob’s team at Keep Craft Alive is doing and some of the other aspects that this employment disparity is causing within the industry.

A great episode about a very timely and important topic. Listen today!

How Can You Help? How Can You Get Involved?

Visit Keep Craft Alive’s website and learn more about how you can support this great initiative. Donate, get involved, follow them on social media, use the #KeepCraftAlive hashtag, buy a t-shirt… whatever you can do to help.

 

Registration for the 2018 Production Conference is Now Open!

After an amazing turnout last year (more than 100 attendees) we are excited to host the 2nd Annual Production Conference, held alongside the 2018 Remodelers Summit in beautiful New Orleans, coming up in September. Register Today!