Marketing

The Reputation Economy With Tess Jezek – [The Tim Faller Show] S4 E14

February 7, 2023 00:36:19

Tess Jezek joins the show today to discuss the importance of your company’s reputation in the reputation economy. In fact, Forbes reports that 60% of consumers are willing to pay more if they believe they will receive a better service. Tess discusses how an accurate description of your business online is smart business practice. In addition, good social status leads to robust pricing power, and client loyalty can lead to return clients, referrals, and new business.

Tess is the Director of Sales for Customer Engagement Solutions of Evercommerce. She manages the sales teams for GuildQuality, PulseM, and Customer Lobby. With close to a decade’s worth of experience in the industry, she understands the importance of customer experience, customer engagement, and customer retention as the most important drivers for your business.

Tess, Tim, and Steve discuss:

The importance of client feedback and when to solicit it
How to take control of the online narrative
How to use your online reputation to build a stronger business

Listen now

Concierge Service With Aimee Cianfarani – [The Tim Faller Show] S4 E3

October 10, 2022 00:33:47

Today on The Tim Faller Show, Aimee Cianfarani discusses how her company has made concierge services (a/k/a handyperson services) a successful part of the overall business. In this high-failure segment of the industry, Aimee and her team have overcome significant odds to find great success by applying a strategic approach and using marketing as a key part of the process. Aimee said hiring the right person for this role is also critical.

Aimee is the Concierge Services Coordinator at Teakwood Builders in Saratoga Springs, NY. Aimee has helped grow Concierge Services from a one-person operation into significant operations with jobs booked into 2023.

Listen to this episode where Aimee, Tim, and Steve talk about:

How to use this to service upsell customers to more significant projects or as a follow-up to other projects to keep them happy
Determining the right customers and employee talent for this service
And more…

The Impact Your Production Team Has on Marketing with Spencer Powell – [Best of The Tim Faller Show]

September 12, 2022 00:39:17

Raise your hand if you are a salesperson… Maybe a few business owners raised their hands, but most likely, our production people and our Project managers, Lead carpenters, and Production managers all kept their hands down. Not so fast!

In this episode, we step out of our comfort zone a little and talk about your production teams’ impact on sales and marketing. For this discussion, we bring in an expert in the marketing world who has worked with hundreds of remodelers and home builders all over the country, Spencer Powell.

Spencer is the President of Builder Funnel, a Colorado-based firm that provides sales and marketing services for homebuilders, remodelers & contractors. Spencer earned his Inbound Marketing, HubSpot, and HubSpot Partner Certifications in 2010 and has been practicing and teaching inbound marketing to businesses ever since.

Tim, Steve, and Spencer talk more about:

The impact production has on the Client Experience
The Top 3 things that will create negatives in the clients’ mind
The Top 3 things that create a positive reaction with a client
How the production team can create vital content for the marketing effort
How owners and leaders can get buy-in from the team and show the impact they have on the business

Ep.156: The Power of Word of Mouth with Mark Harari

June 28, 2021 00:30:56

For people who own businesses in all kinds of industries, the interaction on the front line with the public and clients is often what builds a positive image and keeps those clients.

In most cases, it even creates the referrals that many strive to achieve. Guest Mark Harari joins this episode to share how the word of mouth is a stepping stone to achieve these referrals, and how to use it as a marketing tactic.

Mark has been around remodeling both as a business owner, a lumber salesman, and now a marketing specialist. He is the Vice President of Remodelers Advantage, President of RA Marketing and Co-Host of PowerTips Unscripted, as well as the best selling author of Lobster on a Cheese Plate: How to Stand Out, Attract the Best Clients, and Win Every Sale that Comes Your Way.

Tim, Steve and Mark talk more about:

The target customer profile
Brand personality
Successful word of mouth etiquette
And more…

Ep.122: Selling Virtually in Today’s Market with Matthew McDaniel

October 12, 2020 00:41:17

Remodeling companies and builders are now selling virtually, saving time and labor. Business owners and sales teams are finding new and unique ways to reach their audiences and secure contracts for projects and we’ve heard from some R/A Roundtables members that are now booking projects into 2022.

Our guest today has taken it a step further and we wanted to explore how far technology can take us. Imagine being able to sell remodeling projects through the web without even leaving your office or perhaps your kitchen. Matthew McDaniel and his team at Roofle are doing just that.

Matthew is the Chief Marketing Officer at Roofle, a revolutionary platform making it as simple as possible for homeowners to replace their roof through an online questionnaire, catalog and resulting match-making system.

Tim, Steve and Matthew talk more about:

Background and overview of the Roofle online platform.
The process Roofle uses to sell contracts and provide service.
The unique selling point for the public… why buy online?
How a remodeler or builder might utilize the same type of experience
And More…

Tim's Lead Carpenter Handbook Re-released!

We are excited to announce that Tim’s Lead Carpenter Handbook has been updated, re-formatted and re-launched! This is such a valuable resource for your production department… Every person on your production team should have one of these. Click here to learn more and get your copy from Amazon.

Ep.108: The Impact Your Production Team Has on Marketing with Spencer Powell

June 22, 2020 00:38:48

Raise your hand if you are a salesperson… Maybe a few business owners raised their hands, but most likely our production people and our Project managers, Lead carpenters, and Production managers all kept their hands down. Not so fast!

In this episode, we step out of our comfort zone a little and talk about the impact that your production teams have on sales and marketing. For this discussion, we bring in an expert in the marketing world, one who has worked with hundreds of remodelers and home builders all over the country; Spencer Powell.

Spencer is the President of Builder Funnel, a Colorado-based firm that focuses on providing sales and marketing services for homebuilders, remodelers & contractors. Spencer earned his Inbound Marketing, HubSpot, and HubSpot Partner Certifications in 2010, and has been practicing and teaching inbound marketing to businesses ever since.

Tim, Steve and Spencer talk more about:

The impact production has on the Client Experience
The Top 3 things that will create negatives in the clients’ mind
The Top 3 things that create a positive reaction with a client
How the production team can create vital content for the marketing effort
How owners and leaders can get buy-in from the team and show the impact they have on the business

Two Production Courses Coming up in July!

These sessions are bi-weekly and you can bring as many team members or managers that you need… and they are virtual so you can access them from the field. These classes will fill up fast and they are coming up in July so register soon!

Production Team Training:
This course has proven to be game changer for companies all over the country and will definitely raise the bar in your world. Click Here for More >>

Management Training:
Is your Production Manager struggling with managing a team of employees and trades? This course is designed for Production Managers and Owners , however is appropriate for anyone that is responsible for managing others in your company.
Click Here for More >>