Join Tim and Steve as they talk to Nicole Warren about embracing and increasing diversity in the trades, and in this case, with women. Tim makes the case that professionals in the remodeling industry must be more proactive in reaching across traditional boundaries in order to attract high preforming talent. Nicole is a great example as her strong work ethic has helped her outperform her male colleagues to secure a number of promotions in her career. Crossroads had the insight to encourage diversity and has reaped the rewards of that with Nicole.
Nicole, along with her father, is a carpenter for Crossroads Contracting in Londonderry, NH. She has always liked working with her hands, and once she had a child, she needed family friendly work hours. Becoming a carpenter allows her to work in a fulfilling career, but have the work-life balance she needs for her family.
Listen as Nicole, Tim, and Steve discuss:
Creating the awareness that there are opportunities for everyone
How to ensure that the wording in communication does not exclude anyone