mobile technology

Ep.35: Find Great Employees with Effective Marketing with Jack Jostes

As the labor shortage drags on, and may even be getting tighter, getting the word out about open positions in your remodeling company is more important than ever. Your recruiting effort is really a marketing function.

In this episode, Jack Jostes drops by to talk with Tim and Steve about going beyond the help-wanted ad to effectively use digital marketing tactics to fill your open positions.

Jack is the author of Get Found Online: the Local Business Owner’s Guide to Digital Marketing, and CEO at Ramblin Jackson, a digital marketing agency in Boulder, CO, that helps remodeling companies and contractors get found online.

In marketing, the key is make your message about what the customer wants, needs, and dreams of. Show them how you’ll solve their problem, identify their pain points and offer them solutions. It’s the same when recruiting. People want to make good money, enjoy their work, and be part of a team. They want job security. Remember that hiring isn’t just about that one person — it’s about their spouse or partner and family.

Knowing that can also help get the word out. If you’re trying to recruit, and a spouse sees it on Facebook or Instagram, they may bring it to the right person’s attention — “here honey, this sounds just like you.” It’s also imperative to make everything easy to find on mobile devices like smartphones. He tells you how to do that, as well as:

  • The importance of having a career page on your website
  • Using video and YouTube to your advantage
  • How to involve your team to get the word out
  • Controlling the message
  • Positioning your company as a winner online
  • And more…

Think of yourself as a storyteller, says Jack, and he how to craft stories that will bring more applications to your inbox.

Ep.17: Mobile Technology with Joe Weber

Technology is increasingly critical on every job — in the office, on job sites, at client meetings, or on the road. It’s also a way to attract and keep younger workers. But there’s a confusing array of programs and apps, and it’s hard to know what works.

Joe Weber joins Tim and Steve in this episode to help you figure out what tech you need, how to best use it, and what to keep an eye out for in the future.

Joe is the Production Manager for Kliethermes Homes & Remodeling, in Columbia, MO, and Leewood, KS. He’s been in the construction industry since high school, and has seen the evolution of mobile technology — from truck-mounted bag phones to pocket-size smartphones — and how it has changed the way we work.

Getting your team trained and comfortable with your chosen programs and devices is crucial — you can invest in all manner of cloud-based management systems and apps, but they’re useless if the team doesn’t use them. Joe talks about learning curves, the importance of training, as well as advice on:

  • Investing in devices
  • Saving time and money
  • Apps that will save you time and money
  • The power of photos
  • Working with clients
  • And much more…

Including the time he got a punch list via drone. If you’ve hesitated to put tech in the hands of your Project Managers or Lead Carpenters, have trouble getting your team to use it, or love it and want to go deeper, you can’t miss this episode! You can take a look at more about Kliethermes Homes & Remodeling here.

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